creating visual identities that work as hard as you do.
Here's what most people don't realize: you don't need a logo to have a brand, but you need a brand to have an effective logo.
Your visual identity is the natural expression of your strategic foundation—and this is why some brands are so magnetic.
Every color choice, typography decision, and design element works intentionally to communicate your unique value and build the trust that turns browsers into buyers.
This is visual storytelling with purpose—design that doesn't just catch attention, but holds it and converts it.
Identity Design Solutions
LAUNCH
Launch your business with confidence
Start with a cohesive identity that builds trust from day one. This package focuses on the essential visual elements you need to present your business to the world, all grounded in understanding your brand’s purpose and direction.
➤ The strategic advantage: 55% of brand first impressions are visual (US Chamber of Commerce)
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Brand Identity Launch includes:
✓ Brand Discovery
→ Brand purpose (vision, mission, values)
→ Market/Customer alignment
✓ Creative Direction
✓ Custom Logo Suite (2-3 variations)
✓ Strategic Color Palette
✓ Typography System
✓ Brand Overview Document
✓ Essential Brand Guidelines
✓ 1 Revision Round
Timeline: 3-4 weeks
Investment: Starting at $1,200
What you'll avoid: The costly rebrand that happens when you start with "just a logo"*final deliverables are always customized based on what will drive the best results for your unique situation
REFRESH
Turn outdated visuals into modernized brand perception
For businesses whose visual presence no longer reflects where they're going or who they've become. You'll receive a complete visual system that aligns with your evolved values and builds a stronger connection with your customers.
➤ The refresh advantage: Strategic brand refreshes can boost company calls by 90% and sales by 60%, as one company experienced year-over-year growth after updating their visual identity (Woven Agency, 2024)
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Brand Identity Refresh includes:
✓ Extended Discovery
→ Brand Strategy Refinement (mission, vision, values, purpose)
→ Audience Persona
→ Brand Messaging and Positioning Assessment
✓ Strategic Creative Direction (2-3 concepts)
✓ Logo Suite (4-6 variations)
✓ Strategic Color Palette
✓ Typography System
✓ Brand Elements/Pattern
✓ Brand Overview
✓ Comprehensive Brand Guidelines
✓ Application Examples
✓ 2 Revision Rounds
Timeline: 5-8 weeks
Investment: Starting at $1,800
What you'll gain: A visual system that works consistently across every platform and touchpoint*final deliverables are always customized based on what will drive the best results for your unique situation
REBRAND
From strategic clarity to magnetic visual presence
For businesses that need to discover (or rediscover) who they really serve and why—then build a complete visual system around that clarity. Through deep strategy work, we'll uncover your market positioning, brand purpose, and customer journey, then translate it into a comprehensive identity that attracts exactly the right people as your business grows.
➤ The strategic advantage: Businesses with well-defined brand strategies expect 10-20% revenue growth (Harvard Business Review, 2023)
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Brand Identity Rebrand includes:
✓ Brand Audit
✓ Comprehensive Brand Strategy Development
→ Forward-looking Brand Mission, Values, Vision
→ Audience Persona + Customer Journey
→ Competitive Differentiation Framework (messaging, positioning, voice & tone)
✓ Strategic Creative Direction & Concepts
✓ Complete Visual Identity System
→ Logo Suite (6-10 variations)
→ Strategic Color System with Usage Psychology
→ Typography System & Guidelines
→ Brand Elements & Pattern Library
✓ Complete Brand Guidelines
✓ Brand Overview
✓ Application
✓ Brand Launch Strategy
✓ 3 Revision Rounds
Timeline: 16-20 weeks
Investment: Starting at $4,500
Future-proof investment: Built on strategic bones that adapt and strengthen as your business grows—no costly rebrands every few years*final deliverables are always customized based on what will drive the best results for your unique situation
more than pretty design. this is strategy in action
The proven process that brings your brand strategy to life through purposeful design
01
Discovery
We begin by understanding your business at its core—your mission, values, goals, and the audience you're meant to serve. This foundation ensures every design decision serves a strategic purpose.
✓ Discovery Session
✓ Brand Strategy Review
✓ Competitive Analysis
02
Strategic Foundation
Before designing begins, we explore visual territories that could authentically represent your brand. This phase ensures we're designing with intention, not just following trends.
✓ Creative Direction Concepts
✓ Design Approach ✓ Strategy Development
04
Brand System Wrap Up
Beyond the core identity, we develop the supporting elements that make your brand recognizable and memorable across all applications.
✓ Brand Guidelines Creation
✓ Application Examples
✓ Usage Standards
03
Visual Development
Your brand's visual identity comes to life through a cohesive design system that tells your story consistently across every touchpoint.
✓ Logo System Creation
✓ Strategic Color Palette
✓ Typography Selection & Hierarchy
05
Brand Activation
Time to bring your new identity to life! We'll review everything together, ensure you understand how to maintain brand consistency, and set you up for long-term success.
✓ Final Deliverables
✓ Brand Guidelines Hub
✓ Brand Overview
Investment Details
TIMELINE COMMITMENT
Creating exceptional brand identities requires time for strategic thinking, creative exploration, and thoughtful refinement. Quality is never rushed—timelines may vary based on project scope, collaboration, and revision needs.
FLEXIBLE PAYMENT OPTIONS
To make professional brand identity accessible, payments are typically divided across the project timeline, beginning with a deposit upon booking. Custom payment plans available to accommodate your business needs.
Your brand identity is the face of your business—the first impression that determines whether someone becomes a customer or scrolls past. This investment pays dividends through increased trust, recognition, and customer connection.
STRATEGIC VALUE
HAVE QUESTIONS?
Jump to the FAQ section to find the answers you’re looking for and schedule a call to have a conversation about your business goals and your current position.
Frequently Asked Questions
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A logo is just one piece of your brand identity. Brand identity includes your complete visual system—logo variations, colors, typography, patterns, and how they work together across every touchpoint. It's the difference between having a symbol and having a cohesive visual language.
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It’s not required, but brand strategy makes identity design infinitely more effective. Without strategy, we're just making things look pretty. With strategy, every design choice has purpose and works toward your business goals. Many clients bundle both for maximum impact, or opt for the Magnetize solution for more in-depth strategic discovery.
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Start by asking yourself: Do I know exactly who my ideal customer is and what makes me different from my competition? Can I clearly explain my value in one sentence? If you're unsure, you need strategy first.
If you need strategy: An established business (1-2+ years) that's never had professional brand strategy should start there. Getting your strategic foundation right first will make any design work infinitely more effective—and prevent the costly rebrand that happens when you just change your logo without changing the foundation.
If you're ready for design: You have clarity on your positioning and messaging, but need it brought to life visually.
Which design package?
Starter if you're launching and need professional essentials
Professional if you want a complete visual system that scales with growth
Magnetize if you want both the strategic foundation and the visual identity that brings it to life
The truth: Most businesses benefit from strategy first, then design. It's the difference between being seen and being chosen—a brand that gets attention and a brand that converts the right attention into loyal customers.
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This is why we start with strategic creative direction—to ensure we're aligned before thinking about design. Each solution includes revision rounds, and we don't move forward until you're excited about the direction. The discovery process significantly reduces this risk.
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When rooted in strategy rather than trends, brand identities can remain effective for 5-10+ years. I focus on timeless foundations with contemporary touches, so your identity evolves naturally rather than needing complete overhauls.
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You'll receive your complete logo suite in all necessary formats (PNG, JPG, SVG, PDF) for print, web, and social media. Plus brand guidelines that show you exactly how to maintain consistency across all applications.
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No, you don’t need to! While a website is an incredibly powerful platform to showcase and strengthen your brand identity, it's not the starting point. Focusing on your core brand elements first ensures consistency and a strong foundation, which can then be seamlessly integrated into your website when you're ready.
Tell me about your project below & schedule a call to discuss
other inquiries: lana@byrevivemedia.com