When Katherine came to me as a newly certified life coach, she had powerful ideas but (like most just starting out) the details were blurry.
We didn’t start with the design—we started with clarity:
🙋🏼♀️WHY is she a life coach?
🎯WHO does she serve & attract specifically?
💡HOW is her approach unique?
🌟WHAT transformation does she provide?
Only after answering these questions, among others, could we begin to design a website that:
→ Speaks directly to her audience
→ Intuitively guides visitors from discovery to booked intro calls
→ Reflects her authentic energy and expertise
→ Uniquely positions her in the coaching space
⚡️When strategy drives design, magic happens.
You get a brand experience that’s intentionally created to meet your goals, immediately build trust, and function as a business tool.
What could your business achieve with this level of strategic clarity?
#websitedesigner #brandidentitydesigner #lifecoachwebsite #lifecoachbrand
ARTIÉ: a jewelry brand selling custom-made lab grown diamonds. (02/02)
Artié crafts all its jewelry in an ethical way, designing each piece to the highest standards with a sustainable touch.
The challenge of this brief was to design a stand out brand that reflects sustainable elegance that’s accessible, and is positioned as one-of-kind and luxurious.
#modernbriefartie
ARTIÉ: a jewelry brand selling custom-made lab grown diamonds. (01/02)
Artié crafts all its jewelry in an ethical way, designing each piece to the highest standards with a sustainable touch.
The challenge of this brief was to design a stand out brand that reflects sustainable elegance that’s accessible, and is positioned as one-of-kind and luxurious.
#modernbriefartie
Graphic design trends you should know about in 2025
What I’ve gathered from researching these trends is that expression is going to be a huge part of 2025, if it hasn’t already been, with and without the help of AI.
You’ll see more expression from brands that are creating a world for their customers, even going as far as to visually put themselves in your world. (enter CGI & AI videos and pics that seem too real)
Expression is pure authenticity; something our fast paced and media driven world is craving.
Whether you choose to incorporate hand written typefaces in your reels or get creative with an immersive hyper-realistic campaign, the key is connecting with your audience on a deeper level.
Think about how these trends can help you tell your brand’s story in a new and exciting way.
What design styles are you excited about?
#branding #branddesign #designtrends2025 #graphicdesign #authenticdesign
also- the images included in these posts are not my designs🫶🏼
