this is digital storytelling—where strategy creates a bespoke experience
Every website I create strikes a careful balance: strategic messaging that sounds authentic, visual design that triggers emotion, and a user experience that feels effortless.
But here's what matters most—all of this stays true to your brand's foundation, because a beautiful, user-friendly website means nothing if it doesn't represent what your business truly stands for.
When your website harmonizes emotional strategy, visuals, and authentic brand foundation, every element serves a purpose from the first image to the final call-to-action. This is digital storytelling that transforms your website into your most powerful sales tool.
Website Design Solutions
WEBSITE REFRESH
Turn your expertise into an online presence
For established businesses who have clear messaging and a solid reputation but need a professional website that finally reflects their expertise. No lengthy strategy sessions needed—just professional execution that positions you as the expert you already are.
➤ The design advantage: 94% of first impressions are design related (Stanford Web Credibility Research)
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✓ Website strategy session & direction planning
✓ Custom design for up to 5 pages
✓ Mobile-responsive development
✓ Basic copywriting support & content refinement
✓ SEO setup & foundational AI optimization
✓ Contact forms & lead capture setup
✓ Squarespace training & handoff
✓ 30 days post-launch support
Timeline: 6-8 weeks
Investment: Starting at $2,800*final deliverables are always customized based on what will drive the best results for your unique situation
STRATEGIC WEBSITE
Clarify who you are and create a digital experience that proves it
You know you offer something valuable, but you struggle to communicate it clearly online. Your clients don't "get it” or you're attracting the wrong people. A Strategic Website leads with positioning and emotional strategy, then design that brings it to life—creating connections and conversions..
➤ The strategic advantage: 75% of people base the credibility of a business on how their website looks (Stanford Web Credibility Research)
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✓ Deep discovery & positioning development
✓ Target audience & journey mapping
✓ Messaging strategy & brand voice development
✓ Custom design for up to 8 pages
✓ Professional copywriting support for all pages
✓ Comprehensive SEO & AI optimization
✓ Conversion strategy & user experience design
✓ Analytics setup & tracking
✓ 60 days post-launch support & optimization
Timeline: 10-14 weeks
Investment: Starting at $4,000Need something extra? We can customize:
+ Competitive Analysis: Deep dive into 3-5 competitors ($500)
+ Additional Pages: Beyond base package ($200-300/page)
+ E-commerce Setup: Product pages & payment systems (custom quote)
+ Extended Support: Monthly maintenance packages available
this isn’t just pretty design. this is strategic depth
A proven process that turns your website into a powerful tool
01
DISCOVERY
We start by understanding your business goals, ideal clients, and how your website fits into your overall growth strategy. This ensures every design decision serves a business purpose.
✓ Website Strategy Session
✓ User Journey Planning
✓ Positioning
02
STRATEGIC FOUNDATION
Before building anything, I’ll create a prototype to visualize the overall flow and feel of your website which, in turn, helps streamline the copywriting process.
✓ Custom Design Concepts
✓ User Experience Wireframes
✓ Content Architecture Planning
04
INTENTIONAL DESIGN
Here your website begins to come to life through clean, professional design that looks beautiful and functions seamlessly across all devices and browsers.
✓ Custom Website Design
✓ Mobile Optimized
✓ Speed & Performance
03
CONTENT + ACTION
We’ll collaborate on strategic messaging and compelling copy that resonates with your ideal clients, sounds authentic to your brand, and guides them towards conversion.
✓ Copywriting
✓ SEO & AI Optimization
✓ Customer Journey Mapping
05
LAUNCH & OPTIMIZATION
Your website goes live with everything you need to manage it effectively, plus ongoing support to ensure it continues performing at its best.
✓ Website Launch
✓ Training & Management Guide
✓ Ongoing Support
Investment Details
TIMELINE COMMITMENT
Creating websites at the standard I hold requires time for strategic planning, thoughtful design, and careful development. Quality digital experiences are never rushed—timelines may vary based on project scope, collaboration needs, and the level of strategic development required.
FLEXIBLE PAYMENT OPTIONS
To make professional website design accessible, payments are typically divided across the project timeline, beginning with a deposit upon project kick-off. Custom payment plans available to accommodate your business needs and cash flow.
Your website is often the first impression potential clients have of your business—and frequently the deciding factor in whether they reach out or move on. This investment creates a digital asset that works for your business 24/7, attracting ideal clients while you focus on what you do best.
STRATEGIC VALUE
Jump to the FAQ section to find the answers you’re looking for and schedule a call to have a conversation about your business goals and your current position.
HAVE QUESTIONS?
Frequently Asked Questions
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The right package depends on your current business stage, messaging clarity, and growth goals.
How to Choose Your Package:
Choose Website Refresh if you: ✓ Have an established business with proven messaging ✓ Can clearly explain your value in one sentence ✓ Have existing content/copy that just needs polish ✓ Want a faster timeline with focused updates ✓ Already attract the right clients, just need better presentation
Choose Strategic Website if you: ✓ Struggle to explain what makes you different ✓ Feel like your website doesn't capture your true value ✓ Notice visitors don't understand what you actually do ✓ Want help developing your entire online presence ✓ Ready to invest time in getting the foundation right
Still unsure? Book a discovery session here to discuss your specific situation and goals. We'll determine which approach will best serve your business transformation needs.
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AI SEO (also called AIO - AI Optimization) optimizes your website for AI search tools like ChatGPT, Claude, and Google's AI features, that expands beyond typical search engines. So while regular SEO focuses on keywords and backlinks, AI SEO emphasizes clear, authoritative content that AI systems can easily understand and recommend.
This includes:
structured information
conversational language
and demonstrating expertise in ways that AI can confidently cite your business as a trusted source.
Without optimizing for AI SEO you could be missing out ideal clients actively searching for the solution you offer.
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Nope! Professional copywriting support is included in all packages because the words on your website are just as important as how it looks. I'll work with you to create messaging that resonates with your ideal clients and clearly communicates your value.
For brand assets and images, they do need to be provided. But if that isn’t possible, stock photo curation with proper licensing will be accounted for in your project.
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Sometimes we can work with existing foundations, but often starting fresh creates better results. During our strategy session, we'll assess whether your current site can be optimized or if a new website will better serve your goals and ideal clients.
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My strategic approach is designed for longevity—when your website is built on authentic brand foundations and strategic messaging rather than trending aesthetics, it remains effective for 3-5+ years and naturally evolves with time. Regular content updates and minor refreshes will keep it up-to-date and performing at its best.
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All packages include post-launch support, and I'll walk you through how to make basic content updates yourself. For larger changes or ongoing maintenance, we can discuss additional support options that fit your needs and comfort level with website management.
Ready to create a website that works as hard as you?
Let's design a digital experience that attracts your ideal clients and converts visitors into believers in your expertise. Tell me about your project below & schedule a call to discuss
other inquiries: lana@byrevivemedia.com