The Brief
Hyro is all about empowering young, energetic individuals to live their best lives with revolutionary, science-backed supplements. The goal was to create a fresh and vibrant brand identity for Hyro that screams young, energetic, and full of life.
PROJECT/ branding, logo, product design
KEYWORDS/ healthy, energetic, vibrant, fresh
POSITIONING/ high quality, pure
Their mission is to become the leading name in health and wellness, revolutionizing vitamins and probiotics.
Think Nike’s boldness meets AG1’s fresh vitality.
The brand tone is casual with vibrant, fresh, and light aesthetics to speak directly to the active, health-conscious crowd.
