The Brief
Artie is a jewelry brand selling custom-made lab grown diamonds. They stand out through their ethically crafted, high-standard jewelry with a sustainable touch.
PROJECT/ branding, logo, packaging design
KEYWORDS/ sustainable, accessible
POSITIONING/ one of a kind, luxurious
The goal was to design a bold and luxurious brand identity for Artie that reflects accessibility, authenticity, and luxury.
Overall the brand appeal is sustainable elegance, with minimal text elements and a deep green color portraying boldness and sustainability. Accents of pink within the branding lightens the brand and brings in a sense of personalization and accessibility.
