The Brief
The brand empowering others to take back their body and style after a life-saving procedure. OMY No. 2 Bags are hand-sewn ostomy bag covers, by an ostomate for ostomates.
PROJECT/ brand identity
KEYWORDS/ essential package + package design, card design, platform implementation
POSITIONING/ sustainable, stylish, handmade
Logo Story
Consistent curves soften the brand, creating approachability while following an ostomy bag’s rounded edges. For an imperfect touch and visual balance, the ‘O’ and ‘Y’ curve in alignment while the ‘M’ extends beyond their curves.
The brand mark itself resembles an ostomy bag. The ‘O’ is congruent to the shape of a bag and bag cover, while the line represents where the bag opens.
